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Executive Summary Tips

7:55 pm in Entrepreneurship, Financing, General, Starting up by Nicolas Rouhana

An Executive Summary is like a “sales pitch” of your idea or project that should wet enough appetite to attract interest to learn more, pretty much like a trailer does to a movie. So not getting your Executive Summary right could lead to your message not going through and hence to missed opportunities. This post gathers general instructions for coming up with a successful Executive Summary, and contains also a downloadable written example at the end.

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The Lean Process

1:12 pm in Berytech News, Entrepreneurship, General, Starting up by salim tannous

For my first entry on this blog I was aiming to produce a piece that did not address issues around entrepreneurship or startups. Needless to say I have failed miserably. This just goes to show us that despite ones’ best intentions, our thoughts and concerns are viscerally linked to our environment and what we are exposed to on a daily basis.

The past month was rich in various events and activities aimed at entrepreneurs, there were a lot of memorable moments but the key moment to me was Elie G. Khoury’s contribution during a panel on social media week. His reflections on issues related to the development process and timing of deployment of Dermandar was of great importance and analytical precision. Elie’s words echoed a book written by Eric Ries entitled The Lean Startup. Read the rest of this entry →

Kickoff of Entrepreneurship for Scientists & Engineers

10:28 am in Berytech News, Entrepreneurship, Financing, General, Marketing, Starting up by Nicolas Rouhana

The “Entrepreneurship for Scientists and Engineers in Lebanon” 3-day workshop started on September 12 at Berytech Technology & Health. This workshop, organized in collaboration with the ESCWA Technology Centre (ETC), the National Council for Scientific Research (NCSR) and Lebanese Industrial Research Achievements programme (LIRA) introduces scientists and engineers to the process of innovation, generation and protection of intellectual property, technology transfer and commercialization of inventions.

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Spreading Mentoring Culture across the Mediterranean

9:03 am in Entrepreneurship, General, Starting up by Nicolas Rouhana

In Greek mythology, king Odysseus placed his friend Mentor in charge of his son Telemachus when Odysseus left for the Trojan War. Because of Mentor’s relationship with Telemachus and practical plans for dealing personal dilemmas, the personal name Mentor has been adopted in English as a term meaning someone who imparts wisdom to and shares knowledge with a less experienced colleague.

Nowadays, mentoring has been recognized as a one of the pillars in entrepreneurship education. Different than a business advisor or consultant, a mentor is someone that cares more about the person than the business itself; so if the entrepreneur is doing fine, this surely reflects positively on his/her business.

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“Unrated” Business Acronyms

12:06 pm in Entrepreneurship, Financing, General, Marketing, Starting up by Nicolas Rouhana

We are surrounded by acronyms which are supposed to simplify our lives and help us remember the relevant context easily. The business world is not an exception, and has its very well-known acronyms referenced in every business-related literature; some are actual words (like SMART objectives, SWOT analysis, PEST model, etc), while others are simple series of letters (like 4Ps of marketing, 5Ms of management, etc.). Other less-known acronyms have been introduced by business authors to make their mark 😉 In this post, I try to compile a handful of acronyms I came across that are less common (and cite the origin if known), and divide them in relevant categories.

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Why are you here?

7:04 pm in Entrepreneurship, Starting up by Nicolas Rouhana

When I get a chance to “preach” to entrepreneurship students or wannabe entrepreneurs, first thing I ask is to answer the simple question: “why are you here?” as a gentle ice-breaker and to engage the audience. Usually, answers are similar, such as “to get rich”, “to be my own boss”, “balance work & life”, etc.