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The Lean Process

1:12 pm in Berytech News, Entrepreneurship, General, Starting up by salim tannous

For my first entry on this blog I was aiming to produce a piece that did not address issues around entrepreneurship or startups. Needless to say I have failed miserably. This just goes to show us that despite ones’ best intentions, our thoughts and concerns are viscerally linked to our environment and what we are exposed to on a daily basis.

The past month was rich in various events and activities aimed at entrepreneurs, there were a lot of memorable moments but the key moment to me was Elie G. Khoury’s contribution during a panel on social media week. His reflections on issues related to the development process and timing of deployment of Dermandar was of great importance and analytical precision. Elie’s words echoed a book written by Eric Ries entitled The Lean Startup. Read the rest of this entry →

Who is your customer!?

5:29 pm in Entrepreneurship, Marketing, Surveys by Krystel Khalil

Knowing and understanding your customer will help you adapt your strategy to offer the right product at the right person at the right place and time, which will increase your sales and retain your clients. This will save your time, resources and energy while pursuing the right customers.

Why does your customer buy? Understand his motivation, needs, desires, behavior, preferences and perceptions towards the proposed product or service. Read the rest of this entry →