Who is your customer!?

5:29 pm in Entrepreneurship, Marketing, Surveys by Krystel Khalil

Knowing and understanding your customer will help you adapt your strategy to offer the right product at the right person at the right place and time, which will increase your sales and retain your clients. This will save your time, resources and energy while pursuing the right customers.

Why does your customer buy? Understand his motivation, needs, desires, behavior, preferences and perceptions towards the proposed product or service. Read the rest of this entry →