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How to Live Tweet

1:46 pm in Entrepreneurship, General, Marketing, Social Media, Starting up by Zeina Sarrouf Nassar

This article is a second in a series on how you can get the most out of your social network. Written by Zeina Sarrouf Nassar.

live tweet A key component to organizing your event should be building a social media presence. Your audience is already on Twitter to stay in touch with the people, organizations, and issues it cares about. According to a 2009 report by Nielsen, a marketing research firm 49.7 million people around the globe use the internet on their mobile devices, and over 12 million U.S. mobile subscribers use their phones to access social media on the go.
By creating a social media buzz around your event, you can effectively connect to your audience quickly, constantly, and for free.

What is live tweeting?
Live tweeting is a way of engaging your twitter followers by sending minute-by-minute updates about an event as it occurs. Usually, it will cover a time span anywhere from 20 minutes long to a few hours. Live tweeters use the appropriate hashtag relevant to the event they are tweeting about which can usually be found on the conference’s website or twitter profile. This hashtag will give followers context so that they automatically know what you are referring to when you tweet about the event. It will also make sure that tweets are part of the larger conversation of the event.

Why should I live tweet?
It is a good way to engage our followers and to develop your own unique and authentic twitter voice. And of course, there’s the fact that it’s easy to do (once you get the hang of it), it’s convenient (you can do it anywhere), it’s a free way to engage with your supporters.
Live tweeting can also help you as you network with others. By becoming a part of a larger conversation on twitter, you get to meet a variety of interesting people connected to your work and you have the opportunity to hear their own personal views before you’ve a met them face to face. Later when you do meet in person, you will immediately have some good things to talk about.

What are the tools to live tweet?

Use a hashtag
The first step is easy: use a specific hashtag in your Tweets to set them apart from your day-to-day output and provide context for your followers. If you’re live-tweeting about an event, the hashtag ensures that your Tweets will be part of the larger conversation, too. On the other hand, if you’re creating a Twitter event of your own, you can create an original hashtag to go with it.

Play to your strengths
Focus on the kind of Tweets that only you can create. If you’re tweeting an event, that could mean sharing your insider perspective, especially if you’re behind the scenes or sitting in the audience yourself. You know your style and your strengths: will you simply report on what’s happening or share strong opinions? Will you answer questions from your followers or keep it one-way? Will you play the role of the expert or the explorer? The key is to do what comes naturally to you.

Add photos
Photos resonate on Twitter, especially when they show scenes that your followers don’t usually get to see.
Don’t underestimate the power of a zoomed-in detail: you can show your followers what shoes you’re wearing or who you’re sitting behind at the big award show.

No time like the present
The wonderful thing about live-tweeting is that it’s so easy: you don’t need anything other than Twitter itself and a little bit of time.
You can live-tweet from the green room. You can live-tweet from the cab. You can live-tweet from home.
You can live-tweet… right now.

Follow @zeinasarrouf

The Rebranding of a Symbol

3:47 pm in Entrepreneurship, General, Social Media, Starting up by Zeina Sarrouf Nassar

This article is a first in a series on how you can get the most out of your social network. Written by Zeina Sarrouf Nassar

The octothorpe has a new career, reborn on August 23, 2007 as the “hashtag.”

The term octothorpe was coined by engineers at Bell Laboratories in the early 1960s; the scientists at Bell Laboratories modified the telephone keypad and added the # symbol to send instructions to the telephone operating system. Since the # symbol didn’t have a name, the technicians made one up. They knew it should be called “octo-” something because it has eight ends around the edge.

The use of hashtags on Twitter came from a convention used on Internet Relay Chat (IRC). Where the user created channels to discuss a given topic, and each channel was named with a hash followed by a title for the channel – a #hashtag. Chris Messina proposed to adopt the same convention on Twitter so that the user could search for all the tweets talking about the same topic – and the hashtag as we know it now was born!

Hashtag #, as a new type of organizational objects of information, plays a dual role in online micro blogging communities. On one hand, a hashtag serves as a bookmark of content, which links tweets with similar topics; on the other hand, a hashtag serves as the symbol of a community membership, which bridges a virtual community of users.

Following the hashtag adoption of Twitter; other social networks acquired it in their platforms naming Instagram, Google+, Pinterest, tumblr and lately Facebook etc… The following acquisition force created various advantages:

  1. Create an online global topic in real-time
  2. Start a competition
  3. Direct the focus of your audience.
  4. Channel content
  5. Host and join Chats, The network become a viable as a venue for public discussion/debate/trends
  6. Get information
  7. Gain followers
  8. Create categories
  9. Growing social media marketing activity

The rebranding of the hashtag incorporated sense and traffic in social media, this massive popular evolution is being used by artists, politicians, public figures, as well as presidential campaigns, revolutions, digital activism, and advocacy etc. Hashtags are a great tool for promotion and discovery on most social media networks, they have become the new way of spreading the word. #hashtag #twitter #facebook #socialmedia

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We’ll be at the Business Forum 2012, Will you?

9:27 am in Berytech News, Entrepreneurship, General by Tania Saba Mazraani

From April 26 to 29, 2012 Berytech will be at the Business Entrepreneurship Forum in BIEL (held in the sideline of

Forward), talking to aspiring and existing entrepreneurs about innovative ways in which we can support projects and startups.

This much anticipated event will gather for the first time peers from the entrepreneurship ecosystem, friendly, familiar faces such as the good people from Amideast/Cisco Entrepreneurship Institute, Endeavor, Altcity, MIT Enterprise Forum, etc. So there’s a lot to see! Don’t miss out on the chance to stop by Berytech’s booth and chat with our team members (Booth L8-M7).


Berytech will also be holding it’s second Seed up your Startup competition in a pitching festival that will take place live over two days on April 26 and 27. The contestants will not only pitch in a public forum, but the audience will have its own say by voting, using specially provided handheld devices, for the most meritorious projects. Winners will walk away with a comprehensive incubation program and up to $25K in seed money.

It’s happening at the Business Entrepreneurship Forum, and we’re not planning to miss any of it. Are you?!

For more info about the Pitch Fest http://tinyurl.com/chuk443

 

 

What a Pioneering Decade!

12:32 pm in Berytech News, Entrepreneurship, General, Meet the Entrepreneurs, Starting up by Nicolas Rouhana

What a pioneering decade this has been ! Berytech was created right at the turn of the Century by visionaries at the Saint-Joseph University to be the first technological pole in Lebanon and the region that provides a conducive environment for the creation and development of startups, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and hi-level skills in Lebanon.

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Executive Summary Tips

7:55 pm in Entrepreneurship, Financing, General, Starting up by Nicolas Rouhana

An Executive Summary is like a “sales pitch” of your idea or project that should wet enough appetite to attract interest to learn more, pretty much like a trailer does to a movie. So not getting your Executive Summary right could lead to your message not going through and hence to missed opportunities. This post gathers general instructions for coming up with a successful Executive Summary, and contains also a downloadable written example at the end.

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Mowgli & the Indian giver

4:28 pm in Berytech News, Entrepreneurship, General, Starting up by salim tannous

Taking Pride in Contribution
During the past week, I was encouraged to take part in the Mowgli Mentorship Experience, an experience that I fully enjoyed until I was questioned about what I have learned. I was certain I learned something but it took me some time to frame it in the right words, you must hand it to Ian and Lynn who made the whole learning process feel so seamless.
To me there were two main highlights during those three days in the mountains. While discussing with the mentors and entrepreneurs I kept citing a couple of books I read a long time ago. The first is Mutual Aid by Russian evolutionary theorist Peter Kropotkin and the second is The Cathedral & the Bazaar by American computer programmer Eric S. Raymond. Both books, although almost a century apart and written in completely separate fields, touch on the notion of The Gift Culture. Read the rest of this entry →