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How to Live Tweet

1:46 pm in Entrepreneurship, General, Marketing, Social Media, Starting up by Zeina Sarrouf Nassar

This article is a second in a series on how you can get the most out of your social network. Written by Zeina Sarrouf Nassar.

live tweet A key component to organizing your event should be building a social media presence. Your audience is already on Twitter to stay in touch with the people, organizations, and issues it cares about. According to a 2009 report by Nielsen, a marketing research firm 49.7 million people around the globe use the internet on their mobile devices, and over 12 million U.S. mobile subscribers use their phones to access social media on the go.
By creating a social media buzz around your event, you can effectively connect to your audience quickly, constantly, and for free.

What is live tweeting?
Live tweeting is a way of engaging your twitter followers by sending minute-by-minute updates about an event as it occurs. Usually, it will cover a time span anywhere from 20 minutes long to a few hours. Live tweeters use the appropriate hashtag relevant to the event they are tweeting about which can usually be found on the conference’s website or twitter profile. This hashtag will give followers context so that they automatically know what you are referring to when you tweet about the event. It will also make sure that tweets are part of the larger conversation of the event.

Why should I live tweet?
It is a good way to engage our followers and to develop your own unique and authentic twitter voice. And of course, there’s the fact that it’s easy to do (once you get the hang of it), it’s convenient (you can do it anywhere), it’s a free way to engage with your supporters.
Live tweeting can also help you as you network with others. By becoming a part of a larger conversation on twitter, you get to meet a variety of interesting people connected to your work and you have the opportunity to hear their own personal views before you’ve a met them face to face. Later when you do meet in person, you will immediately have some good things to talk about.

What are the tools to live tweet?

Use a hashtag
The first step is easy: use a specific hashtag in your Tweets to set them apart from your day-to-day output and provide context for your followers. If you’re live-tweeting about an event, the hashtag ensures that your Tweets will be part of the larger conversation, too. On the other hand, if you’re creating a Twitter event of your own, you can create an original hashtag to go with it.

Play to your strengths
Focus on the kind of Tweets that only you can create. If you’re tweeting an event, that could mean sharing your insider perspective, especially if you’re behind the scenes or sitting in the audience yourself. You know your style and your strengths: will you simply report on what’s happening or share strong opinions? Will you answer questions from your followers or keep it one-way? Will you play the role of the expert or the explorer? The key is to do what comes naturally to you.

Add photos
Photos resonate on Twitter, especially when they show scenes that your followers don’t usually get to see.
Don’t underestimate the power of a zoomed-in detail: you can show your followers what shoes you’re wearing or who you’re sitting behind at the big award show.

No time like the present
The wonderful thing about live-tweeting is that it’s so easy: you don’t need anything other than Twitter itself and a little bit of time.
You can live-tweet from the green room. You can live-tweet from the cab. You can live-tweet from home.
You can live-tweet… right now.

Follow @zeinasarrouf

The Rebranding of a Symbol

3:47 pm in Entrepreneurship, General, Social Media, Starting up by Zeina Sarrouf Nassar

This article is a first in a series on how you can get the most out of your social network. Written by Zeina Sarrouf Nassar

The octothorpe has a new career, reborn on August 23, 2007 as the “hashtag.”

The term octothorpe was coined by engineers at Bell Laboratories in the early 1960s; the scientists at Bell Laboratories modified the telephone keypad and added the # symbol to send instructions to the telephone operating system. Since the # symbol didn’t have a name, the technicians made one up. They knew it should be called “octo-” something because it has eight ends around the edge.

The use of hashtags on Twitter came from a convention used on Internet Relay Chat (IRC). Where the user created channels to discuss a given topic, and each channel was named with a hash followed by a title for the channel – a #hashtag. Chris Messina proposed to adopt the same convention on Twitter so that the user could search for all the tweets talking about the same topic – and the hashtag as we know it now was born!

Hashtag #, as a new type of organizational objects of information, plays a dual role in online micro blogging communities. On one hand, a hashtag serves as a bookmark of content, which links tweets with similar topics; on the other hand, a hashtag serves as the symbol of a community membership, which bridges a virtual community of users.

Following the hashtag adoption of Twitter; other social networks acquired it in their platforms naming Instagram, Google+, Pinterest, tumblr and lately Facebook etc… The following acquisition force created various advantages:

  1. Create an online global topic in real-time
  2. Start a competition
  3. Direct the focus of your audience.
  4. Channel content
  5. Host and join Chats, The network become a viable as a venue for public discussion/debate/trends
  6. Get information
  7. Gain followers
  8. Create categories
  9. Growing social media marketing activity

The rebranding of the hashtag incorporated sense and traffic in social media, this massive popular evolution is being used by artists, politicians, public figures, as well as presidential campaigns, revolutions, digital activism, and advocacy etc. Hashtags are a great tool for promotion and discovery on most social media networks, they have become the new way of spreading the word. #hashtag #twitter #facebook #socialmedia

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Improve Your Business Model

4:20 pm in Entrepreneurship, Starting up by Camille Khoury

iStock_000006327624Small575x289Last week I attended a workshop about improving a business model; It was very interesting and I learnt a lot concerning building a good, sustainable business model. The workshop was lead by Mr. Shadi Banna, the founder of Dubai-based human capital development organization Potential. It was held at Berytech Technology Pole, in the framework of the Intel Berytech Innovation Challenge (IBIC). Here is what I learnt from this workshop.

Entrepreneurs are often referred to “heroes” because they create jobs and break the walls to get to their goals. Also, entrepreneurship isn’t that easy and the numbers prove this fact: 75% of new businesses fail in the first 5 years (relatively better than previous years). This can be explained by giving up early, burning the investment money too fast or lack of passion. In fact, everyone has ideas, but what differs one person from another is the execution of the idea and making it count. Read the rest of this entry →

Yes, she did it at 24!

1:11 pm in Entrepreneurship, Starting up by Camille Khoury

Yesterday, I read a very interesting article about Hind Hobeika, an entrepreneur at Berytech, in the magazine “Entrepreneur Levant”. The article describes Hind’s innovation and her journey as an entrepreneur. Not only her innovation is awesome and very useful for swimmers, but it is also her age that makes the story even more brilliant. Read the rest of this entry →

Entrepreneuriat et PME : Enjeux et Perspectives

1:14 pm in Entrepreneurship, General, Starting up by Nicolas Rouhana

Sous le haut patronage de son Excellence le Ministre de l’Economie et du Commerce M. Nicolas NAHAS, l’Université Antonine – Faculté de Gestion des Affaires a organise le 2ème colloque international “Entrepreneuriat et PME : enjeux et perspectives”, les 7–8 juin 2012, sur le Campus principal de l’Université Antonine à Hadath-Baabda.

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Startup Weekend Beirut 2012 Recap

6:27 pm in Entrepreneurship, Financing, General, Starting up by Nicolas Rouhana

Startup Weekend Beirut 2012 that took place July 6,7,8 2012 at Berytech Mar Roukoz was a great success! The event was attended by more than 200 people, 130 of which participated to be part of 25 teams in the 54 hour event. Out of 40 pitched ideas, 25 were shortlisted through attendees voting, and 17 out of which survived till the end.

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