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How to Live Tweet

1:46 pm in Entrepreneurship, General, Marketing, Social Media, Starting up by Zeina Sarrouf Nassar

This article is a second in a series on how you can get the most out of your social network. Written by Zeina Sarrouf Nassar.

live tweet A key component to organizing your event should be building a social media presence. Your audience is already on Twitter to stay in touch with the people, organizations, and issues it cares about. According to a 2009 report by Nielsen, a marketing research firm 49.7 million people around the globe use the internet on their mobile devices, and over 12 million U.S. mobile subscribers use their phones to access social media on the go.
By creating a social media buzz around your event, you can effectively connect to your audience quickly, constantly, and for free.

What is live tweeting?
Live tweeting is a way of engaging your twitter followers by sending minute-by-minute updates about an event as it occurs. Usually, it will cover a time span anywhere from 20 minutes long to a few hours. Live tweeters use the appropriate hashtag relevant to the event they are tweeting about which can usually be found on the conference’s website or twitter profile. This hashtag will give followers context so that they automatically know what you are referring to when you tweet about the event. It will also make sure that tweets are part of the larger conversation of the event.

Why should I live tweet?
It is a good way to engage our followers and to develop your own unique and authentic twitter voice. And of course, there’s the fact that it’s easy to do (once you get the hang of it), it’s convenient (you can do it anywhere), it’s a free way to engage with your supporters.
Live tweeting can also help you as you network with others. By becoming a part of a larger conversation on twitter, you get to meet a variety of interesting people connected to your work and you have the opportunity to hear their own personal views before you’ve a met them face to face. Later when you do meet in person, you will immediately have some good things to talk about.

What are the tools to live tweet?

Use a hashtag
The first step is easy: use a specific hashtag in your Tweets to set them apart from your day-to-day output and provide context for your followers. If you’re live-tweeting about an event, the hashtag ensures that your Tweets will be part of the larger conversation, too. On the other hand, if you’re creating a Twitter event of your own, you can create an original hashtag to go with it.

Play to your strengths
Focus on the kind of Tweets that only you can create. If you’re tweeting an event, that could mean sharing your insider perspective, especially if you’re behind the scenes or sitting in the audience yourself. You know your style and your strengths: will you simply report on what’s happening or share strong opinions? Will you answer questions from your followers or keep it one-way? Will you play the role of the expert or the explorer? The key is to do what comes naturally to you.

Add photos
Photos resonate on Twitter, especially when they show scenes that your followers don’t usually get to see.
Don’t underestimate the power of a zoomed-in detail: you can show your followers what shoes you’re wearing or who you’re sitting behind at the big award show.

No time like the present
The wonderful thing about live-tweeting is that it’s so easy: you don’t need anything other than Twitter itself and a little bit of time.
You can live-tweet from the green room. You can live-tweet from the cab. You can live-tweet from home.
You can live-tweet… right now.

Follow @zeinasarrouf

The Rebranding of a Symbol

3:47 pm in Entrepreneurship, General, Social Media, Starting up by Zeina Sarrouf Nassar

This article is a first in a series on how you can get the most out of your social network. Written by Zeina Sarrouf Nassar

The octothorpe has a new career, reborn on August 23, 2007 as the “hashtag.”

The term octothorpe was coined by engineers at Bell Laboratories in the early 1960s; the scientists at Bell Laboratories modified the telephone keypad and added the # symbol to send instructions to the telephone operating system. Since the # symbol didn’t have a name, the technicians made one up. They knew it should be called “octo-” something because it has eight ends around the edge.

The use of hashtags on Twitter came from a convention used on Internet Relay Chat (IRC). Where the user created channels to discuss a given topic, and each channel was named with a hash followed by a title for the channel – a #hashtag. Chris Messina proposed to adopt the same convention on Twitter so that the user could search for all the tweets talking about the same topic – and the hashtag as we know it now was born!

Hashtag #, as a new type of organizational objects of information, plays a dual role in online micro blogging communities. On one hand, a hashtag serves as a bookmark of content, which links tweets with similar topics; on the other hand, a hashtag serves as the symbol of a community membership, which bridges a virtual community of users.

Following the hashtag adoption of Twitter; other social networks acquired it in their platforms naming Instagram, Google+, Pinterest, tumblr and lately Facebook etc… The following acquisition force created various advantages:

  1. Create an online global topic in real-time
  2. Start a competition
  3. Direct the focus of your audience.
  4. Channel content
  5. Host and join Chats, The network become a viable as a venue for public discussion/debate/trends
  6. Get information
  7. Gain followers
  8. Create categories
  9. Growing social media marketing activity

The rebranding of the hashtag incorporated sense and traffic in social media, this massive popular evolution is being used by artists, politicians, public figures, as well as presidential campaigns, revolutions, digital activism, and advocacy etc. Hashtags are a great tool for promotion and discovery on most social media networks, they have become the new way of spreading the word. #hashtag #twitter #facebook #socialmedia

Follow @zeinasarrouf

Socialize Your Brand

1:12 pm in Entrepreneurship, Marketing, Social Media by Krystel Khalil

is_your_brand_social1I attended this morning a Power Brunch at Berytech, which was led by Mrs. Leila Khauli, Expert in digital branding, around the topic of “Socialize your brand by embracing the digital revolution”. The topic focused on the challenges of entrepreneurs to address their online communities and set the right strategies to succeed. The interaction and exchange between participants and the speaker was very engaging and here are some very interesting quotes that I wanted to share, taken from this session:

“It’s all about content, interesting content which entertains & educates the audience, avoid being  repetitive, spammy, boring”

“3 main pillars of social media are: Content, Strategy, & Analytics”

“it is very important to see why are you on social media and what do you want from it”

“Start by identifying your sustainable competitive edge or added value”

“Social media strategy is about setting goals & see how to meet them, it’s about scanning constantly the environment & adapting to it focusing on pro-activity”

“Identify your target communities, latest trends, threats, opportunities and influencers to engage with them”

“It is very important to spend time on listing and monitoring content constantly”

“Feed your blog with cutting edge content, new stuff for readers” Read the rest of this entry →

Passwords are Like Underwear!

4:13 pm in General, Social Media, Technical, Tools by Nicolas Rouhana

“Passwords are like underwear! You change them often, and don’t share them!” This well-known statement was repeated by Potech Consulting team during their presentation at the first Technology Round Table of 2012 at Berytech, Thurs Jan 26, on the topic of Security Awareness. Potech experts shared with the audience lots of insight regarding security issues.

It’s this time of year…

4:31 pm in Berytech News, Entrepreneurship, Financing, General, Meet the Entrepreneurs, Social Media by Tania Saba Mazraani

… when GEW comes knocking on our doors. Global Entrepreneurship Week has become a date a lot of people look forward to around the globe and Lebanon is no exception. During one week in November, 120 countries will be organizing events between the 14th and the 20th intended to celebrate, inspire and invigorate entrepreneurship. Much more than 7 days, GEW is a movement of people, ideas and dreams.

Lebanon’s GEW coalition is growing bigger and stronger with the addition of new partners to the coalition. In this 2011 edition, 25 partners will be organizing more than 35 activities, starting tomorrow.

And just like last year, the buzz, the spirit of collaboration, the passion about entrepreneurship is still there. But most importantly as partners, we are organizing these events, so that you, the entrepreneur, will be there too.

So if you are starting in business, or looking to grow your existing company, if you want to connect with like-minded peer, or find out who can fund and support you going forward, than this week is for you.

For a full calendar of events check out the partners’ website on www.gewlebanon.org , twitter: @gewlebanon , FB: GEW Lebanon

Don’t miss Berytech’s Entrepreneurs Forum organized with the support of IDAL taking place on November 16 from 3 to 9 PM in Berytech Mar Roukoz. www.entrepreneurs-forum.org

Berytech will be hosting Social Media Week on Sep 20th!

4:39 pm in Entrepreneurship, Marketing, Social Media by Krystel Khalil

Social Media Week, one of the world’s most unique events, provides a series of activities and conferences across the world around global and local perspective on emerging trends and technologies in social & mobile media.

This year and for the first time, Beirut will be part of  the worldwide cities organizing this event  happening over 5 days in different venues, each day covering one specific theme,  connecting people and content around rich themes with speakers and participants from different horizons bringing to all the learning experience for a better understanding of social media in each of industry sector. Read the rest of this entry →