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How to Live Tweet

1:46 pm in Entrepreneurship, General, Marketing, Social Media, Starting up by Zeina Sarrouf Nassar

This article is a second in a series on how you can get the most out of your social network. Written by Zeina Sarrouf Nassar.

live tweet A key component to organizing your event should be building a social media presence. Your audience is already on Twitter to stay in touch with the people, organizations, and issues it cares about. According to a 2009 report by Nielsen, a marketing research firm 49.7 million people around the globe use the internet on their mobile devices, and over 12 million U.S. mobile subscribers use their phones to access social media on the go.
By creating a social media buzz around your event, you can effectively connect to your audience quickly, constantly, and for free.

What is live tweeting?
Live tweeting is a way of engaging your twitter followers by sending minute-by-minute updates about an event as it occurs. Usually, it will cover a time span anywhere from 20 minutes long to a few hours. Live tweeters use the appropriate hashtag relevant to the event they are tweeting about which can usually be found on the conference’s website or twitter profile. This hashtag will give followers context so that they automatically know what you are referring to when you tweet about the event. It will also make sure that tweets are part of the larger conversation of the event.

Why should I live tweet?
It is a good way to engage our followers and to develop your own unique and authentic twitter voice. And of course, there’s the fact that it’s easy to do (once you get the hang of it), it’s convenient (you can do it anywhere), it’s a free way to engage with your supporters.
Live tweeting can also help you as you network with others. By becoming a part of a larger conversation on twitter, you get to meet a variety of interesting people connected to your work and you have the opportunity to hear their own personal views before you’ve a met them face to face. Later when you do meet in person, you will immediately have some good things to talk about.

What are the tools to live tweet?

Use a hashtag
The first step is easy: use a specific hashtag in your Tweets to set them apart from your day-to-day output and provide context for your followers. If you’re live-tweeting about an event, the hashtag ensures that your Tweets will be part of the larger conversation, too. On the other hand, if you’re creating a Twitter event of your own, you can create an original hashtag to go with it.

Play to your strengths
Focus on the kind of Tweets that only you can create. If you’re tweeting an event, that could mean sharing your insider perspective, especially if you’re behind the scenes or sitting in the audience yourself. You know your style and your strengths: will you simply report on what’s happening or share strong opinions? Will you answer questions from your followers or keep it one-way? Will you play the role of the expert or the explorer? The key is to do what comes naturally to you.

Add photos
Photos resonate on Twitter, especially when they show scenes that your followers don’t usually get to see.
Don’t underestimate the power of a zoomed-in detail: you can show your followers what shoes you’re wearing or who you’re sitting behind at the big award show.

No time like the present
The wonderful thing about live-tweeting is that it’s so easy: you don’t need anything other than Twitter itself and a little bit of time.
You can live-tweet from the green room. You can live-tweet from the cab. You can live-tweet from home.
You can live-tweet… right now.

Follow @zeinasarrouf

Socialize Your Brand

1:12 pm in Entrepreneurship, Marketing, Social Media by Krystel Khalil

is_your_brand_social1I attended this morning a Power Brunch at Berytech, which was led by Mrs. Leila Khauli, Expert in digital branding, around the topic of “Socialize your brand by embracing the digital revolution”. The topic focused on the challenges of entrepreneurs to address their online communities and set the right strategies to succeed. The interaction and exchange between participants and the speaker was very engaging and here are some very interesting quotes that I wanted to share, taken from this session:

“It’s all about content, interesting content which entertains & educates the audience, avoid being  repetitive, spammy, boring”

“3 main pillars of social media are: Content, Strategy, & Analytics”

“it is very important to see why are you on social media and what do you want from it”

“Start by identifying your sustainable competitive edge or added value”

“Social media strategy is about setting goals & see how to meet them, it’s about scanning constantly the environment & adapting to it focusing on pro-activity”

“Identify your target communities, latest trends, threats, opportunities and influencers to engage with them”

“It is very important to spend time on listing and monitoring content constantly”

“Feed your blog with cutting edge content, new stuff for readers” Read the rest of this entry →

NESTA & Lebanese entrepreneurs

11:49 am in Berytech News, Entrepreneurship, General, Marketing, Technical by salim tannous

Over the course of the past two weeks, the British Council and with the support of Berytech, organized a workshop entitled FROM START UP TO SUCCESS: A CREATIVE entrepreneur’s PLAN. The workshops were led by Sarah Thelwall, founder of, who has been working with creative entrepreneurs for over a decade as a consultant, business development coach and trainer. And Percy Emmett – NESTA’s lead Creative Industries trainer, coach and mentor. The workshop combined the methodology from NESTA’s Insight Out programme toolkit with’s Market Day marketing training.

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Kickoff of Entrepreneurship for Scientists & Engineers

10:28 am in Berytech News, Entrepreneurship, Financing, General, Marketing, Starting up by Nicolas Rouhana

The “Entrepreneurship for Scientists and Engineers in Lebanon” 3-day workshop started on September 12 at Berytech Technology & Health. This workshop, organized in collaboration with the ESCWA Technology Centre (ETC), the National Council for Scientific Research (NCSR) and Lebanese Industrial Research Achievements programme (LIRA) introduces scientists and engineers to the process of innovation, generation and protection of intellectual property, technology transfer and commercialization of inventions.

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Berytech will be hosting Social Media Week on Sep 20th!

4:39 pm in Entrepreneurship, Marketing, Social Media by Krystel Khalil

Social Media Week, one of the world’s most unique events, provides a series of activities and conferences across the world around global and local perspective on emerging trends and technologies in social & mobile media.

This year and for the first time, Beirut will be part of  the worldwide cities organizing this event  happening over 5 days in different venues, each day covering one specific theme,  connecting people and content around rich themes with speakers and participants from different horizons bringing to all the learning experience for a better understanding of social media in each of industry sector. Read the rest of this entry →

“Unrated” Business Acronyms

12:06 pm in Entrepreneurship, Financing, General, Marketing, Starting up by Nicolas Rouhana

We are surrounded by acronyms which are supposed to simplify our lives and help us remember the relevant context easily. The business world is not an exception, and has its very well-known acronyms referenced in every business-related literature; some are actual words (like SMART objectives, SWOT analysis, PEST model, etc), while others are simple series of letters (like 4Ps of marketing, 5Ms of management, etc.). Other less-known acronyms have been introduced by business authors to make their mark 😉 In this post, I try to compile a handful of acronyms I came across that are less common (and cite the origin if known), and divide them in relevant categories.

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