Berytech Community

Over the course of the past two weeks, the British Council and with the support of Berytech, organized a workshop entitled FROM START UP TO SUCCESS: A CREATIVE entrepreneur’s PLAN. The workshops were led by Sarah Thelwall, founder of MyCake.org, who has been working with creative entrepreneurs for over a decade as a consultant, business development coach and trainer. And Percy Emmett – NESTA’s lead Creative Industries trainer, coach and mentor. The workshop combined the methodology from NESTA’s Insight Out programme toolkit with MyCake.org’s Market Day marketing training.

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The “Entrepreneurship for Scientists and Engineers in Lebanon” 3-day workshop started on September 12 at Berytech Technology & Health. This workshop, organized in collaboration with the ESCWA Technology Centre (ETC), the National Council for Scientific Research (NCSR) and Lebanese Industrial Research Achievements programme (LIRA) introduces scientists and engineers to the process of innovation, generation and protection of intellectual property, technology transfer and commercialization of inventions.

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Social Media Week, one of the world’s most unique events, provides a series of activities and conferences across the world around global and local perspective on emerging trends and technologies in social & mobile media.

This year and for the first time, Beirut will be part of  the worldwide cities organizing this event  happening over 5 days in different venues, each day covering one specific theme,  connecting people and content around rich themes with speakers and participants from different horizons bringing to all the learning experience for a better understanding of social media in each of industry sector. Read the rest of this entry →

We are surrounded by acronyms which are supposed to simplify our lives and help us remember the relevant context easily. The business world is not an exception, and has its very well-known acronyms referenced in every business-related literature; some are actual words (like SMART objectives, SWOT analysis, PEST model, etc), while others are simple series of letters (like 4Ps of marketing, 5Ms of management, etc.). Other less-known acronyms have been introduced by business authors to make their mark In this post, I try to compile a handful of acronyms I came across that are less common (and cite the origin if known), and divide them in relevant categories.

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If you are still not convinced about the importance of social media marketing check out this presentation about transforming your marketing to discover the potential this type of marketing offers.

The below presentation titled “It is time to transform your marketing” is made by hubspot.com an online marketing firm. Read the rest of this entry →

It is time for Twitter to let its users monetize their tweets! Users should have the option to allow daily/weekly “Ad” tweets to be sent to their followers. The tweets could be based on certain keywords specified by the publishing user or even better based on the keywords in the tweets of the user. This will help advertisers in their online marketing efforts, will help Twitter make more profit and will let publishing users make some money.

Another way to monetize tweets is by subscribing to affiliate programs and selling items to your followers. Sites like adbrite.com and many others will let you sell their items from your website with a special link that identifies you as a publisher. You can use the same link (using a URL shortener is still possible) with a sexy message to incite your followers buy the products. Some affiliate programs offer up to 50% commissions. Read the rest of this entry →