Why are you here?

July 22, 2011 in Entrepreneurship, Starting up by Nicolas Rouhana

When I get a chance to “preach” to entrepreneurship students or wannabe entrepreneurs, first thing I ask is to answer the simple question: “why are you here?” as a gentle ice-breaker and to engage the audience. Usually, answers are similar, such as “to get rich”, “to be my own boss”, “balance work & life”, etc.

Even Larry Summers, Harvard President, says in “The Social Network”: “Everyone at Harvard’s inventing something. Harvard undergraduates believe that inventing a job is better than finding a job…”

But the best “quote” I found about this comes from Steve Jobs, in the prelude of the movie “Pirates of Silicon Valley”, which starts with a close-up on Jobs speaking to Director Ridley Scott: “I don’t want you to think of this as just a film – some process of converting electrons and magnetic impulses into shapes and figures and sounds – no. Listen to me. We’re here to make a dent in the universe. Otherwise, why even be here? We’re creating a completely new consciousness, like an artist or a poet. We’re rewriting the history of human thought with what we’re doing. That’s how you have to think of this.”

Waow ! But of course Scott was more concerned on getting light on the actress while shooting the infamous Apple commercial “1984”, which was intended to “break” the domination of “big-brother” IBM at the time. Talk about David vs Goliath… and the rest is history !