Berytech Community

“Passwords are like underwear! You change them often, and don’t share them!” This well-known statement was repeated by Potech Consulting team during their presentation at the first Technology Round Table of 2012 at Berytech, Thurs Jan 26, on the topic of Security Awareness. Potech experts shared with the audience lots of insight regarding security issues.

There is an age-old debate concerning the importance of content and distribution of media products. Sumner Redstone, Chairman of Viacom, famously said: “content is king”. Others claim that distribution can bring exposure and success even to mediocre content while letting good content go unnoticed. What will be the most important success factor for media companies in the coming decade: the control of content or the control of distribution? In this digital era where content is widely available and distribution is easy, who is to be crowned king?

Executives in old media companies will be quick to point out that the audience is at the heart of every decision making process, although one look at market reports and audience ratings will show how dehumanised and prejudistic these reports are in their categorization of people. Marketing reduces us to a very low common denominator, it is bad enough being reduced to a composite portrait; it is worse to be told that at that level we can be manipulated like ants following a pheromone path. Read the rest of this entry →

An Executive Summary is like a “sales pitch” of your idea or project that should wet enough appetite to attract interest to learn more, pretty much like a trailer does to a movie. So not getting your Executive Summary right could lead to your message not going through and hence to missed opportunities. This post gathers general instructions for coming up with a successful Executive Summary, and contains also a downloadable written example at the end.

Read the rest of this entry →

Innovation is becoming a crucial factor in company survival because of the evolution of the competitive environment. Modern organizations are under ever increasing competitive pressure to maintain market share, enhance product range, improve efficiency and reduce cost. The ability of an organization to grow is dependent upon its ability to generate new ideas and to exploit them effectively for their long-term benefit of the organization.

Technology based innovations coming in rapid sequence, have been seen as the crucial source of prosperity, fundamental to business success and the remedy of all business problems. Read the rest of this entry →

Networking is an essential business tool that should not be overlooked. It helps to favor luck and opportunities by multiplying encounters and creating around you a space of possibilities. Use of influence strategies and contacts is one of the important entrepreneurial skills; sometimes, it is more “know-who” that helps rather than the “know-how”!

Read the rest of this entry →

Over the course of the past two weeks, the British Council and with the support of Berytech, organized a workshop entitled FROM START UP TO SUCCESS: A CREATIVE entrepreneur’s PLAN. The workshops were led by Sarah Thelwall, founder of MyCake.org, who has been working with creative entrepreneurs for over a decade as a consultant, business development coach and trainer. And Percy Emmett – NESTA’s lead Creative Industries trainer, coach and mentor. The workshop combined the methodology from NESTA’s Insight Out programme toolkit with MyCake.org’s Market Day marketing training.

Read the rest of this entry →