This article is a second in a series on how you can get the most out of your social network. Written by Zeina Sarrouf Nassar.
A key component to organizing your event should be building a social media presence. Your audience is already on Twitter to stay in touch with the people, organizations, and issues it cares about. According to a 2009 report by Nielsen, a marketing research firm 49.7 million people around the globe use the internet on their mobile devices, and over 12 million U.S. mobile subscribers use their phones to access social media on the go.
By creating a social media buzz around your event, you can effectively connect to your audience quickly, constantly, and for free.
What is live tweeting?
Live tweeting is a way of engaging your twitter followers by sending minute-by-minute updates about an event as it occurs. Usually, it will cover a time span anywhere from 20 minutes long to a few hours. Live tweeters use the appropriate hashtag relevant to the event they are tweeting about which can usually be found on the conference’s website or twitter profile. This hashtag will give followers context so that they automatically know what you are referring to when you tweet about the event. It will also make sure that tweets are part of the larger conversation of the event.
Why should I live tweet?
It is a good way to engage our followers and to develop your own unique and authentic twitter voice. And of course, there’s the fact that it’s easy to do (once you get the hang of it), it’s convenient (you can do it anywhere), it’s a free way to engage with your supporters.
Live tweeting can also help you as you network with others. By becoming a part of a larger conversation on twitter, you get to meet a variety of interesting people connected to your work and you have the opportunity to hear their own personal views before you’ve a met them face to face. Later when you do meet in person, you will immediately have some good things to talk about.
What are the tools to live tweet?
Use a hashtag
The first step is easy: use a specific hashtag in your Tweets to set them apart from your day-to-day output and provide context for your followers. If you’re live-tweeting about an event, the hashtag ensures that your Tweets will be part of the larger conversation, too. On the other hand, if you’re creating a Twitter event of your own, you can create an original hashtag to go with it.
Play to your strengths
Focus on the kind of Tweets that only you can create. If you’re tweeting an event, that could mean sharing your insider perspective, especially if you’re behind the scenes or sitting in the audience yourself. You know your style and your strengths: will you simply report on what’s happening or share strong opinions? Will you answer questions from your followers or keep it one-way? Will you play the role of the expert or the explorer? The key is to do what comes naturally to you.
Photos resonate on Twitter, especially when they show scenes that your followers don’t usually get to see.
Don’t underestimate the power of a zoomed-in detail: you can show your followers what shoes you’re wearing or who you’re sitting behind at the big award show.
No time like the present
The wonderful thing about live-tweeting is that it’s so easy: you don’t need anything other than Twitter itself and a little bit of time.
You can live-tweet from the green room. You can live-tweet from the cab. You can live-tweet from home.
You can live-tweet… right now.